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Campaigns & Events

You’ve got an
organization to run

Event and campaign season shouldn’t leave you as a de-facto
project manager coordinating with multiple creative services providers,
hoping everything gets done — and done in time.

Get your campaign’s
marketing off your plate

Your campaign done smoother, quicker, and without the hassle with one micro-agency for the full range of your marketing needs.

A THEME

that is unique, yet still reflects who you are and what you stand for — both conceptually and visually

MESSAGING + VISUALS

that resonate with all involved parties: benefactors, donors, and community at large

FULL MANAGEMENT

of the execution and nitty-gritties (think: ad placement, resize tracking, and the like)

Hi, I’m Shainy Katz

Strategist and Creative Director of Es-Kay Digital.

9+ years of marketing strategy, copywriting, web, and design experience gives me a unique perspective to all the moving pieces a big picture campaign like yours demands.

Along with that, 6 years of admin experience in national nonprofits and local schools provides insider insight and a deeper understanding into the dynamic and needs you may be facing.

Privileged to have contributed to schools and NPOs making big impact

Recent Projects

View Work

Your Campaign, Our Signature Offer

Done for you marketing for your entire campaign or event.

This includes:

Research and
messaging

Think beyond the traditional ambassador campaign.

Some things we’ll cover, plus a lot more:

What would work best for your institution?
What have previously been the most profitable channels — and how can those be capitalized on?
What resonates and speaks to the heart of your community and members?

Theme, concept,
and branding

Using all the insights discovered in step one, we’ll create a theme, name, tagline, and campaign logo/branding — one you will be proud to represent you this year.

Execution

You’ll get a detailed deliverable list of the items you in particular need to work towards your goal (no extra materials for the sake of “everyone does those”).
Once finalized, we get to work checking off those items, while you get back to checking off your own to do list.

Campaign review
and wrap up

Once celebrations die down, we sit down for a thorough post mortem review while your project is still fresh in everyone’s mind. These notes arm you with the knowledge of what can be improved upon or skipped — next time around.

What your campaign may include

Ad placement Ads/Ad series Advertorial, Ambassador guide, branding and visual identity, brochures, campaign name, custom deliverables, day of/milestone emails and texts, donation form, email and status images, event signage, gifs, high stake donor/matchers pitch deck, lawn signs, logo, mailers, parlor meeting invites, pledge card, podium signs, retractable banners, save the date, signs and posters, tagline, videos, web advertisements, web banners, welcome messages to ambassadors

Research + Branding:

Branding and visual identity
Logo
Campaign name and tagline
Stakeholder interviews
Client interviews
Campaign concept

Advertising Materials:

Ads/Ad series
Ad placement
Advertorial
Lawn signs
Save the date
Signs and posters
Mailers
Videos
Online ads

Pre-campaign Event Materials:

High stake donor/matchers pitch deck
Brochure
Donation form
Parlor meeting invites
Pledge card
Podium signs
Retractable banners
Event signage

Campaign Materials:

Welcome messages to ambassadors
Ambassador guide
Custom deliverables
Day of/milestone emails and texts
Email and status images
Gifs
Web banners

Individualized package created for your unique project

Packages start at $7,000

Schedule a zero-commitment call

What those in the trenches have to say

"From the start, she took ownership over the entire project making it a very smooth process."

I worked with Es-Kay Digital on a recent campaign. Shainy Katz created a fresh, out-of-box creative campaign which was simply amazing. From the start, she took ownership over the entire project making it a very smooth process. She "got it" right away so there was minimal revisions and back-and-forth communication. The quick turnaround time was essential for a fast-moving campaign with many different elements.

Nuchem Ornstein

The Omni Group

"She is a sharp thinker and has keen, spot-on insights, while always so graceful and wonderful to work with."

Shainy is an asset to our website and marketing project efforts! She is a sharp thinker and has keen, spot-on insights, while always so graceful and wonderful to work with. I'd highly recommend her to anyone looking for solid marketing strategy and quality copywriting.

Chavi Rokach

CEO, CoreWeb

What’s next for you?